In the international market situation is relatively downturn since last year, Jiangsu Nijiaxiang Group Fine Wool Textile Co. initiative to adjust the structure of the market, continue to strengthen efforts to open up the domestic market, domestic market sales accounted for the proportion of total corporate sales have raised a percent, up to 60%. In the first quarter, the company completed the output value of 370 million yuan, continue to maintain the good momentum of steady growth.From raw wool, coloring, weaving, finishing and worsted wool fabric, worsted Nijiaxiang has formed a relatively complete industrial chain. In the transformation and upgrading process, companies focus on "carrot and stick", on the one hand to increase investment in technological research and development, improve the level of equipment, has introduced new products. On the other hand started the brand strategy and improve value-added products.
Nijiaxiang fine wool has been committed to using modern and advanced technologies to enhance industrial competitiveness, it has invested US $ 80 million were more than 50 major technological transformation, from Germany, Italy, Switzerland and France introduced a representative of the industry's most advanced level spinning machine, Twister, automatic winder, rapier, dyeing and finishing a full set of fine wool equipment, greatly enhance the productivity of labor, but also for the production of high-grade products laid the foundation.
New R & D is one of the leading market determinants Nijiaxiang fine wool. Enterprises have maintained a close relationship with the scientific research institutions Jiangnan University, Donghua University, Xi'an University of Engineering and so on, to ensure that the advantages in talent, technology and research and development. Currently, Nijiaxiang has a complete research system, set up provincial engineering center, two R & D team to develop new products more than a day. Wool also perennial hire foreign experts to guide the exchange business, the international fabric always know the latest fashion trends, timely development of new products to meet market demand. With the economic and social development, health spending has become the fashion apparel industry. To this end, Nijiaxiang worsted established the "ecologically based, to fashion for the purpose of" R & D direction, and constantly develop green and environmentally friendly natural fabrics, domestic and foreign customers. At the same time, with the United States DuPont, Japan, cola and other well-known international companies to conduct joint research and development, and constantly develop new products quickly to meet customer's individual requirements.
Hard power in enhancing transformation while Nijiaxiang worsted also fully started the brand, patent strategy to win market brand. Currently, the "Tiger" brand worsted woolen cloth by the State Administration of Quality Supervision, Inspection and Quarantine, "China Famous Brand", the company has all kinds of more than 30 patents, including patents 7, every year new products through the provincial new product identification, there are two products have been awarded quality products Award China wool textile Association. With the continuous expansion of the brand influence, Nijiaxiang fine wool has become international and domestic famous brand clothing processing enterprises fabric suppliers, domestic products, as well as Japan, South Korea, the United States, Canada and other countries, Japanese Dragon - France Pier Ka Dan, domestic garment manufacturers Germany Bo Shien MG, Youngor, Firs, good news birds are stable customer Nijiaxiang of fine wool.
Currently, Nijiaxiang fine wool clothing brand has been registered, the next phase of plans to enter the clothing market.
Reporter Comments
For Jiangyin many textile enterprises, the development experience Nijiaxiang worsted worth learning. On the one hand reinforce the internal strength, enhance the level of equipment, and constantly develop new products to seize market share. On the other hand give full play to the radiation effect of the brand, enhance value-added products.
